Practicum 2020

Kiel Mutschelknaus’s animations render typography into a new dimension. Check out his generator here and get lost in all the awesome presets and functions of the environment.

These featured Brand New projects (including the image shown) display a couple strong examples of creative branding. I thought I’d post this Brand New article because these projects largely focus on type–something that we’ve been focusing on a lot lately. Each project is heavily dependent on their respective typefaces, and the way in which they implement them successfully fits the brand they are designing for. Also, most of these typefaces are serif, which we have not yet worked much with. The link to the article is here!

For each company please

• revise design based on client feedback
• produce one black and one color final
• specify colors as CMYK
• create mockups  (stationery, trade show banner, patterns, etc.)

Studios listed in Type Only from Unit Editions:

Mynameismelvin.co.uk
Gggrafik.de
Erichu.info
Lorenzklingebiel.com
12m3.com
Freellomme.com
Mainstudio.com
Common-name.com
Adelinemollard.ch
Aleksandrianiepsuj.com
Niessendevries.nl
Non-format.com
Onlab.ch
Paolopalma.com
Mrpataki.nl
De-war.de
Feixen.ch
Waltersantomauro.com
Ralphschrsivogel.com
Michielschuurman.com
Spin.co.uk
Jakubstraka.info
Studio-laucke-siebein.com
Toko.nu
Triboro.com
Vier5.de
Christopherwest.se
Hansjorgmayer.com
Weingartarhive.com
Anymadestudio.com
Atlasstudio.ch
B2302.de
Baldingervuhuu.com
Bureauclective.ch
Uebele.com
Rejanedalbello.com
Neildonnelly.net
Doublestandards.net
Drawswords.com
Alexdujet.net
Arthus.nl

As I was preparing for today’s logo presentation, I was looking for adjectives, which accurately describe my design.

In addition to keywords that the logo was based of, adjectives gave my deigns a personalized feel.

https://describingwords.io/for/spine

Here are some sample mockup sites. You can use these (or other mockups) for PCI application when designs are finalized. Applications should include stationery, trade show signage and two or three other samples (coffee mug, tote bag, etc.), whatever is appropriate to demonstrate designs. Here is a step-by-step guide to making mockups and here is a video tutorial.

https://www.mockupworld.co

https://mockups-design.com

https://www.pixeden.com

https://www.behance.net/search?search=free%20mockups&content=projects

https://www.anthonyboyd.graphics/mockups/

https://unblast.com/

You can use these names as sample text—edit freely.

Bhavana Mohanraj, PhD
Assistant Director
PCI Ventures @ Penn Center for Innovation
University of Pennsylvania
(215) 746-4734
mbhavana@upenn.edu

Jaime Sweet
Pennovation Center Programming Manager
PCI Ventures @ Penn Center for Innovation
University of Pennsylvania
(215) 746-4734
sjaime@upenn.edu

&Walsh is a design firm run by Jessica Walsh. The firm primarily focuses on branding and advertisement design. I thought that it would be useful to post their work because they have some very creative solutions to a variety of branding briefs. In particular, they have a lot of projects that focus on typography and the importance of type in branding. You can click here for a link to the site! They’ve also been featured on Brand New.

This weekend I learned that Emojipedia is releasing 117 new emojis, including bubble tea, extinct and threatened animals like polar bears and wooly mammoths, and increased transgender visibility such as gender-fluid wedding figures.

Our Digital Vocabulary Will Expand Yet Again With New Emoji Release

 

Great project…
Here.