These featured Brand New projects (including the image shown) display a couple strong examples of creative branding. I thought I’d post this Brand New article because these projects largely focus on type–something that we’ve been focusing on a lot lately. Each project is heavily dependent on their respective typefaces, and the way in which they implement them successfully fits the brand they are designing for. Also, most of these typefaces are serif, which we have not yet worked much with. The link to the article is here!